7 Ways To Utilize Google Trends For SEO & Content Marketing

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Google Trends is a surprisingly useful tool for keyword research, specifically when utilizing innovative search choices that are essentially concealed in plain sight.

Explore the various Google Trends menus and choices and discover seemingly limitless methods to gain more keyword search volume insights.

Find out new methods to open the power of one of Google’s essential SEO tools.

The Worth Of Google Trends

While Google Trends is accurate, it doesn’t reveal the amount of traffic in real numbers.

It reveals the varieties of questions made in relative percentages on a scale of zero to 100.

Unlike Google Trends, paid SEO tools provide traffic volume numbers for keywords.

But those numbers are just estimates that are theorized from a mix of internet traffic information suppliers, Google Keyword Coordinator, scraped search engine result, and other sources.

The clickstream information normally originates from anonymized traffic data gotten from users of particular pop-up blockers, web browser plugins, and some complimentary anti-virus software application.

The SEO tools then apply a computation that represents their best guess of how that data associates with Google keyword search and traffic volume.

So, even though paid SEO tools provide price quotes of keyword traffic, the data presented by Google Trends is based upon actual search inquiries and not guesses.

That’s not to say that Google Trends is much better than paid keyword tools. When used together with paid keyword tools, one can obtain a near-accurate idea of real keyword search volume.

There are other functions in Google Trends that can assist dial in accurate segmentation of the keyword data that assists to understand what geographical areas are best for promotional efforts and likewise discover brand-new and trending keywords.

How To Utilize Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends reveals a relative visualization of traffic on a scale of no to 100.

You can’t really understand if the pattern is reporting hundreds of keyword searches or thousands because the chart is on a relative scale of zero to one hundred.

Nevertheless, the relative numbers can have more suggesting when they are compared to keywords for which there are recognized traffic levels from another keyword phrase.

One way to do this is to compare keyword search volume with a keyword whose accurate traffic numbers are currently understood, for example, from a pay per click campaign.

If the keyword volume is especially large for which you don’t have a keyword to compare, there’s another method to find a keyword to utilize for comparison.

A comparison keyword does not need to be related. It can be in a totally different vertical and could even be the name of a trending celebrity.

The crucial thing is the basic keyword volume information.

Google releases a Google Trends Daily Trends website that shows trending search questions.

What’s useful about this page is that Google provides keyword volumes in numbers, like 100,000+ searches daily, and so on.

Example Of How To Pinpoint Search Volume

I’m going to use the search phrase [how to lose weight] as an example of how to use Google Trends to get a close idea of actual search volume.

The way I do it is by utilizing recognized search volumes and comparing them to the target keyword expression.

Google offers search volumes on its trending searches page, which can be changed for what’s trending in any country.

On this specific day (September 22, 2022), the actress Ana De Armas was trending with 50,000+ searches, and the American ex-football gamer (keyword phrase [Bret Favre News] was trending with 20,000+ searches.

Action 1. Find Search Patterns For Target Keyword Phrases

The target keyword expression we’re researching is [how to slim down]

Below is a screenshot of the 1 year trend for the target keyword expression:

Screenshot from Google Trends, September 2022

As you can see, it’s a relatively stable trend line from September 2021 to September 2022.

Then I added the 2 keyword expressions for which we have a close search volume count to compare all three, but for a 24-hour time period.

I use a 24-hour period due to the fact that the search volume for our comparison keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword phrase, with a red pattern line, is ideal in the middle, in between the keyword phrases [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above comparison tells us is that the expression [how to reduce weight] has a keyword volume of more than 20,000+ searches however less than 50,000+ searches.

The relative search volume of [how to slim down] is 50% of the keyword expression [Ana De Armas]Because we know that [Ana De Armas] has a search volume of roughly 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ questions on the exact same day, we can state with affordable precision that the keyword phrase, [how to reduce weight] has roughly a day-to-day search volume of around 30,000 on a typical day, give or take a few thousand.

The real numbers could be higher because Google Trends reveals the highs and lows at particular points of the day. The total for the day is most likely higher.

The above hack isn’t 100% accurate. But it’s enough to offer a strong ballpark concept and can be used to compare to and verify extrapolated data from a paid keyword research tool.

Related: How To Do Keyword Research Study For SEO

2. Discover Insights From Time-based Patterns

There are two basic methods to take a look at the keyword information: stretched across over longer amount of times and much shorter time periods.

Extended Period Trends

You can set Google Trends to reveal you the traffic patterns stretching back to 2004. This is important for showing you the audience trends.

  • Upward Long-Term Trends: If a pattern is consistently going up, this means you require to focus energy on producing material for this trend.
  • Downward Long-Term Trends: If the pattern line is steadily moving down, then it might be a signal that audience material intake is changing.

For example, evaluation this five-year pattern for [WordPress] the search term, WordPress the software, and WordPress the website:

Screenshot from Google Trends, September 2022

There’s a clear downward trend for WordPress in all 3 variations.

The downward trend encompasses associated expressions such as:

  • WordPress themes.
  • WordPress plugin.
  • WordPress hosting.

There are numerous reasons search patterns go down. It can be that people lost interest, that the interest went elsewhere or that the trend is obsolete.

The digital video camera item classification is a good example of a down spiral triggered by a product being changed by something else.

  • The digital electronic camera triggered the decline in look for conventional analog video cameras.
  • The iPhone began the downward spiral of the digital cam.

Knowing which way the wind is blowing might assist a content marketer or publisher comprehend when it’s time to bail on a subject or product classification and to pivot to upward-trending ones.

Related: Material Marketing: The Ultimate Beginner’s Guide

3. Associated Subjects And Queries

Google Trends has 2 fantastic functions, one called Associated Topics and the other Related Queries.


Topics are search questions that share a principle.

Identifying associated topics that are trending upwards works for discovering how an audience or consumer demand is moving.

This details can, in turn, supply concepts for content generation or new product selections.

According to Google:

“Related Topics

Users looking for your term also searched for these topics.

You Can View by the Following Metrics

Top– The most popular subjects. Scoring is on a relative scale where a value of 100 is the most frequently searched topic and a worth of 50 is a topic browsed half as often as the most popular term, and so on.

Increasing– Associated topics with the greatest increase in search frequency since the last period.

Outcomes marked “Breakout” had a significant boost, probably since these topics are new and had few (if any) prior searches.”

Related Queries

The description of Related Queries is similar to that of the Associated Subjects.

Top inquiries are normally the most popular searches. Increasing Inquiries are inquiries that are ending up being popular.

Screenshot from Google Trends, September 2022

The data from Rising Questions are excellent for remaining ahead of the competition.

4. Short-Term Trends Can Bring Huge Traffic

Seeing keyword patterns in the short view, such as the 90-day or perhaps 30-day view, can reveal valuable insights for profiting from rapidly altering search trends.

There is a lots of traffic in Google Discover along with in Google News.

Google Discover is connected to trending topics connected to searches.

Google News is of the minute in terms of existing events.

Sites that target either of those traffic channels gain from understanding what the short-term patterns are.

A benefit of viewing short-term trends (one month and 90 trends) is that particular days of the week stick out when those searches are popular.

Understanding which days of the week interest spikes for a given subject can assist in planning when to release specific type of subjects, so the content is right there when the audience is searching for it.

5. Keywords By Category

Google Trends has the performance for limiting keyword search question stock according to category subjects.

This supplies more precise keyword data.

The Categories tab is necessary due to the fact that it improves your keyword research to the appropriate context.

If your keyword context is [vehicles], then it makes sense to properly fine-tune Google Trends to reveal simply the data for the context of auto.

By narrowing the Google Trends information by classification, you will be able to find more accurate info related to the topics you are investigating for content within the appropriate context.

6. Recognize Keyword Data By Location

Google Trends keyword info by geographic area can be utilized for determining what locations are the very best to outreach to for website promotion or for customizing the material to specific areas.

For example, if specific type of products are popular in Washington D.C. and Texas, it makes sense to intend advertising activity and localized material to those locations.

In truth, it may be useful to focus link-building marketing activities in those areas first given that the interest is higher in those parts of the country.

Keyword appeal details by region is important for link building, material creation, content promo, and pay-per-click.

Localizing material (and the promotion of that material) can make it more relevant to the people who have an interest in that material (or item).

Google ranks pages according to who it’s most relevant, so integrating geographical nuance into your material can help it rank for the a lot of individuals.

7. Target Browse Intents With Search Types

Google Trends offers you the ability to additional fine-tune the keyword data by segmenting it by the type of search the data comes from, the Search Type.

Refining your Google Trends research study by the kind of search enables you to eliminate the “noise” that may be making your keyword research study fuzzy and help it end up being more precise and significant.

Google Trends data can be refined by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a fantastic way to determine search trends for content with the word “how” due to the fact that a lot of people search on Buy YouTube Subscribers using expressions with the words “how” in them.

Although these are searches carried out on Buy YouTube Subscribers, the patterns information works since it reveals what users are searching for.

A Google Trends search for how, what, where, when, why, and who shows that search queries starting with the word “how” are by far the most popular on Buy YouTube Subscribers.

Google Trends restricts comparisons to 5 keywords, so the following screenshot omits that word.

Screenshot from Google Trends, September 2022 If your keyword phrases include training content that utilizes words like” how to,”improving your research with the Buy YouTube Subscribers search type may supply useful insights.

For instance, I have actually found that Buy YouTube Subscribers Search shows more relevant “associated topics” and “related inquiries” data than looking into with “web search” chosen.

Here’s another example of how using various sort of search types assists improve Google Trends data.

I did the same how, what, where, when, why, and who browses but this time using the News Search improvement.

Screenshot from Google Trends, September 2022 The search patterns in Google News are incredibly various than the search patterns on Buy YouTube Subscribers. That’s due to the fact that individuals want to know the”what “and”how”kinds of info in Google News. When creating content related to news, identifying the correct angle to report

a news item is necessary. Understanding that the words”what”or” who”are most pertinent to a topic can be helpful for crafting the title to what the readers are most interested in. The above is the view of search inquiries for the past 90 days. When the same keywords are

browsed using the 5-year perspective, it becomes clear that the “who”

type keywords tend to increase according to current events. As an example of how current events affect trends, the most significant spike in searches with the word”who”

occurred in the days after the 2020 presidential election. Every Browse Type query refinement reveals a different help to fine-tune the results so that they reveal more accurate details. So

, give the Browse Type choices a try due to the fact that the information that is offered might be more accurate and beneficial

than the more basic and possibly loud”web search “variation. Unlock The Hidden Power Of Google Trends Free tools are generally thought about to be less useful than paid tools. That’s not always the case

with Google Trends. This article lists seven ways

to find helpful search-related trends and patterns that are definitely precise, more than some search-related data from paid tools.

What’s especially noteworthy is that this post just begins to scratch the surface area of all the information that’s available. Check out Google Trends and learn extra methods to blend various search patterns to obtain a lot more helpful details. More Resources: Featured Image: Studio Romantic/Best SMM Panel