Ex-Googler Marissa Mayer in a podcast on the topic of why Google search is so bad discussed that it wasn’t Google that was bad it was the Internet. Then she suggested that a person of the reasons for keeping users on Google is due to the fact that the web isn’t constantly a good experience.
Ex-Googler Marissa Mayer
Marissa Mayer was employee # 20 at Google. She played crucial functions in virtually all of Google’s major items, consisting of Google search, local, images, and AdWords, among others.
She left Google to become president and CEO of Yahoo! for 5 years.
Mayer was not just there at the start of Google however contributed in shaping the business, which provides her a distinct viewpoint on the company and its thinking, to some degree.
What is the Reason for Zero-Click SERPs?
Marissa Mayer appeared on a current Freakonomics podcast that was on the subject of, Is Google Becoming Worse?
In one part of the podcast she insisted that Google search is only a mirror and does not create the low quality of the search engine result.
She asserted that if the search engine result are even worse that’s only due to the fact that the Web is worse.
The podcast then carries on to go over highlighted bits, what some in the search marketing community call zero-click search results page.
They’re called zero-click due to the fact that Google reveals the details a user needs on the search results page so that the users receive their response without needing to click through to a website.
Google officially says that these search features are developed to be practical.
Marissa Mayer believed that another motivation to keep individuals from clicking to a website is due to the fact that the quality of the Web is so bad.
The podcast host began the discussion with his interpretation of what included snippets are:
“One method Google has actually attempted to eliminate the total decline in quality is by supplementing its index of a trillion websites with some material of its own.
If you ask an easy concern about cooking or the age of some politician or actor, or even what’s the best podcast, you might see what Mayer calls an ‘inline result,’ or what Google calls a ‘featured snippet.’
It’s a little text that addresses your concern right there on the search-results page, without any requirement to click a link.”
Mayer used her viewpoint that Google might be “hesitant” to refer users to websites.
“I believe that Google is more hesitant to send out users out into the web.
And to me, you know, that points to a natural stress where they’re stating,
‘Wait, we see that the web often isn’t a terrific experience for our searchers to continue onto. We’re keeping them on our page.’
Individuals might perceive that and say,
‘Well, they’re keeping them on the page since that assists them make more money, gives them more control.’
But my sense is that recent uptick in the number of inline results is since they are worried about a few of the low-quality experiences out on the internet.
I think that the issue is really tough.
You may not like the manner in which Google’s resolving it at the moment, but provided how the web is altering and progressing, I’m unsure that the old technique, if reapplied, would do along with you ‘d like it to.”
What Is the Inspiration Behind Featured Bits?
The factor Google offers for providing featured bits in the search results page is that they are practical for users.
Google’s aid files describe:
“We display featured bits when our systems identify this format will assist people more easily find what they’re looking for, both from the description about the page and when they click on the link to read the page itself. They’re specifically practical for those on mobile or searching by voice.”
Marissa Mayer’s viewpoint matters due to the fact that she played a crucial role in shaping Google, from Search to AdWords to Gmail.
Clearly she’s just offering her opinion and not mentioning a fact that Google is hesitant to send out traffic to sites because the quality of the Web is bad.
But could there be something to her observation that Google is just a mirror and that sites today are not excellent?
Consider that in 2022, there were 8 officially acknowledged Google updates.
Of those eight updates, 6 of them updates were spam updates, helpful content updates and item review updates.
The majority of Google’s updates in 2022 were developed to remove poor quality web content from the search engine result.
That concentrate on removing poor quality sites aligns with Marissa Mayer’s view that the Web today has lots of low quality material.
The history of Google’s algorithm updates in 2022 complies with Marissa Mayer’s observation that web material is bad and that it affects the quality of search engine result.
She said that she gets a sense that Google might be “worried about some of the low-grade experiences out online,” and that is among the reasons it might be “hesitant” to send traffic to websites.
Could Marissa Mayer be stating aloud what Googlers might not state in public?
Listen to the Freakonomics podcast here
Is Google Becoming Worse?
Included image by Best SMM Panel/Koldunov