Google Advertisements Account Managers Should Not Contact Clients Directly

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There are a growing number of reports across the web of Google Ads accounts managers threatening to contact customers straight, despite not being permitted to.

According to the reports, agencies who don’t react to emails from Google Advertisements account supervisors are being consulted with threats from Google representatives to get in touch with clients directly.

In some cases, the Google Ads account managers call customers and tell them to drop their firms.

There are two things to make clear here:

  1. Agencies are not required to talk with Google reps
  2. At no point must a Google Ads account manager call an agency’s customer

A Google Advertisements rep telling customers to fire their firm crosses the line.

However, these reports are ending up being more regular.

Matt Janaway, CEO of Marketing Labs, shared his experience on LinkedIn today:

Screenshot from:, November 2022. Janaway’s post caught the attention of Google Advertisements Liaison Ginny Marvin, who says the concern will be addressed”right away.” Marvin includes,”This is not in line with how we expect our group to

support our advertisers and agency partners.” Screenshot from:, November 2022. Janaway isn’t alone in his experience. Throughout October, reports flowed on Reddit of Google representatives participating in similar practices. One Reddit user published a screenshot of an e-mail received by a Google Ads Account

Strategist, which checks out: “I am composing to you one last time as a courtesy, since my sincere objective is to provide you

worth and advanced techniques with google ads and work with you carefully, to help you conserve time and make your clients more successful with google ads, thus I am contacting you for the last time to inform you that if I do not reach you, I will presume that you are not getting my e-mails and will call the customers that I have been assigned directly.”Another Reddit user has nearly the very same story, saying they

have actually been “pestered”with everyday e-mails from a Google Ads associate to get on a call and execute project changes. Once again, agencies aren’t obligated to speak with Google reps or carry out modifications customers aren’t asking for. Must you receive an e-mail like the one above, the best thing to do is submit a complaint via

Google’s main kind. Beware of these aggressive sales methods. As long as you’re not breaking any policies, Google has no say over

how you run your clients’projects. Included Image: FGC/Best SMM Panel