Google is bringing 2 new metrics to GA4 residential or commercial properties that marketers can utilize when developing customized reports.
Google Analytics is including two new metrics to GA4 properties that offer more insight into how many pages visitors view and
for how long they stay. Views per session and average session duration are now offered in Explorations and Reporting Personalization in
GA4. Views per session tracks the number of app screens or websites people look at throughout a single go to, while typical session period determines the time users spend on the site.
A statement from Carly Boddy, Product Manager at Google Analytics, shows how to add these metrics when developing custom reports:
Construct reports from scratch to satisfy your organization requires in Reporting Personalization with these new metrics now available #GA 4 pic.twitter.com/GZf3PcPtyS
— Carly Boddy (@carly_boddy) November 30, 2022
If you track views per session and average session period for Universal Analytics (UA) residential or commercial properties, there are a few crucial distinctions to understand relating to GA4.
You’re likely to see a distinction in session counts, which can differ from business to business based on the list below aspects:
- Geography: UA residential or commercial properties count a new session at midnight even if the user hasn’t left, which implies session counts may be greater than GA4. Think about the time zones of your users and how likely they are to cross the midnight threshold to restart a session.
- UTM Tagging: UTM tagging on your site will reset the session in UA, which means you might see a much greater count of sessions in UA than in GA4.
- Filters: The data in UA reporting may undergo see filters that omit information. The data in GA4 reporting for GA360 consumers might be subject to filters that define which information from a source property appears in a sub-property.
- Estimation: GA4 residential or commercial properties utilize a statistical estimate of the number of sessions on your website or app by estimating the number of special session IDs, while UA properties do not estimate the number of sessions. GA4 residential or commercial properties more effectively count sessions with high accuracy and low error rate.