Google brings constant scrolling to desktop search engine result in the United States.
Google is making desktop search results page more like mobile
with an update that lets users constantly scroll through several pages. Constant scrolling is now rolling out to desktop search results page in the United States. In an email to Best SMM Panel, Google discusses how the SERPs will show approximately six pages of URLs before triggering users to click on “more outcomes”:
“… we’re bringing continuous scrolling to desktop so you can continue to see more practical search results with less clicks. It’s now even much easier to get motivated with more info at your fingertips.
Now, when you scroll down you’ll continue to discover relevant outcomes so that you can find new ideas. When you reach the bottom of a search results page, up to six pages of outcomes will be instantly revealed up until you see a “More outcomes” button if you wish to continue further.”
As Google continues to fill the very first page of search engine result with ads, featured snippets, media, ‘people likewise ask’ boxes, and other functions, this update is a win for routine websites.
Offering searchers the ability to scroll through six pages at the same time increases their possibility of seeing more results prior to striking an obstruction.
We don’t expect this modification to impact reporting. Google kept in mind last year, upon updating mobile search results to continuous scrolling, that there’s no distinction in Search Console.
That’s because Browse Console tracks SERP positions, not pages, Google explains:
Continuous scroll likewise does not alter how position reporting operate in Browse Console. Positions reporting remains as if pages weren’t immediately filled.
— Google SearchLiaison (@searchliaison) October 14, 2021
Featured Image: Ashalatha/Best SMM Panel