How To Attain 7-Figures With Your Law Firm Marketing Site

Posted by

Numerous law practice are merely renting space when it comes to their online marketing.

Whether it’s Google pay-per-click (PAY PER CLICK) ads, Buy Facebook Verified Ads, or social media, these channels typically yield just temporary wins. Once you pull the financial investment, your results disappear completely.

Your website, on the other hand, can be a 24/7 selling tool for your law practice practice. It can effectively become your biggest possession, getting leads and cases while you sleep.

In this guide, we’ll speak about how to turn your website into the supreme marketing tool for your law firm practice and generate 7 figures in earnings for your business.

A Well-Optimized Law Firm Website Can Yield Substantial Results

With your law office’s site, you can utilize content marketing to your benefit to create rewarding results for your business. Material and SEO allow you to draw in users naturally and transform traffic passively into new cases for your law practice.

As an example, a high-ranking web page in a competitive market getting 1,000 users per month can get substantial results:

  • Convert visitors at 2-5% = 20-50 leads.
  • Transform even 10-20% of leads = 2-10 cases.
  • Typical $8000 revenue per case = $16,000-$80,000 regular monthly income from one page.

Over the course of a year, this might cause high six-figures to seven-figures in income!

The Structures Of A Revenue-Generating Law Firm Website

At its core, your law firm site should serve to speak with the needs, struggles, and interests of your target audience. It must be laser-focused on your practice area, who you serve, and what you need to use.

With this in mind, a well-crafted website material method must specify:

  • Your service objectives (the cases you want).
  • What rivals are doing.
  • What pages to compose and keywords to target.
  • How to use your material budget plan.
  • Your editorial calendar.
  • The purpose/intent of each page.
  • PR and backlink strategy.

Below, we’ll dive deeper into how to establish this technique, develop out fantastic content, and attain your seven-figure earnings objectives.

1. Define The Cases You Want

The primary step to establishing an effective site marketing method is to specify the types of legal cases you want.

This activity will help you identify the kinds of people you want to reach, the kind of content you ought to develop, and the kinds of SEO keywords you need to target.

That method, you wind up marketing to a more specific subset of potential customers, instead of a broad range of users.

Not exactly sure where to set your focus? Here are a couple of concerns that might assist:

  • Which of your cases are the most rewarding?
  • What types of cases are you not getting enough of?
  • In what markets are you strongest?
  • In which markets do you want to enhance?
  • Are there any practice locations you wish to explore?

At the end of this activity, you might decide that you wish to bring in more household law cases, foreclosure law cases, or DUI cases– whatever it is, getting hyper-focused on the types of cases you wish to draw in will only make your site marketing even more powerful.

2. Recognize Your Top Competitors

Among the best methods to “hack” your site marketing method is to figure out what’s working for your competitors.

By “rivals” we suggest law firms that are working to bring in the kinds of cases you’re trying to draw in, at the same level at which your law practice is currently operating.

I say this because I see lots of law office trying to out beat and outrank the “big” fish and this can feel like a losing fight. You want to set your sights on your closest rivals, increase above them, and then get more competitive with your strategy.

Here are a few ways to determine your closest competitors:

  • Conduct a Google search of your legal practice location + your service location (e.g., “family law Kirkland”, “DUI legal representative LA”, “Denver probate lawyer” etc). Keep in mind of the top-ranking domains (i.e., websites).
  • Usage SEO tools like Semrush or Ahrefs to search your domain name. These tools will often appear close competitors to your domain.
  • Utilizing the same tools above, carry out natural research on your domain to see what keywords you are currently ranking for. Browse these keywords in Google and see what other domains turn up.
  • Use these tools to figure out the domain authority (DA) of your domain. Compare this to the other top-level domains to see which domains have an authority rating that resembles your own.

Be sure to take a look at your recognized service rivals too.

These might or might not be ranking well in Google Search, however it’s still worth a peek to see if they are targeting any high-priority keywords that your site must be targeting.

3. Conduct A Content Audit Of Your Site

Your next action is to carry out an audit of your current website. This will permit you to take stock of what material is performing well, and what content requires improvement.

First, begin with your primary service pages.

Usage SEO tools like Semrush or Ahrefs once again to evaluate the rank (position), performance, and keywords of each page. Identify any pages that are ranking low, or not at all.

Then, find “low-hanging fruit” pages. These are the pages that are ranking around position 5-10. They need less effort to enhance to reach those higher rank positions– compared to pages ranking at, state, place 59.

Next, utilize the very same tools to carry out a “gap analysis” (most SEO tools have this function).

This compares your website’s efficiency to that of your closest competitors. It will show you a list of keywords that your competitors are ranking for that your site is not ranking for at all.

Finally, produce an inventory of what pages you already have, which need to be revised, and which you need to produce. Doing so will assist you remain arranged and stay on job when developing your content technique.

4. Plan Your Material Silos

By this step, you will have a pretty good concept of what pages you already have, and which pages are “missing out on” from your strategy (based upon the list of keywords you are not yet targeting).

From here, you will plan what’s called “content silos”.

Here is the basic process:

  • Evaluation an existing service page (if you have one) and optimize it as best you can. Ideally, this is a page that’s already performing well and is otherwise a “low-hanging fruit” page.
  • If you don’t have any existing service pages, develop one based upon one of your high-priority keywords. Again, these must be a keyword that is indicated to attract your preferred kind of cases.
  • Next, build a “silo” of content around your main page. In other words, develop new pages that are topically associated with your main service page, but that target slightly different keywords (ideally, “long-tail”, lower competitors keywords).
  • Add internal links in between these pages and your main service page.
  • With time, develop backlinks to these pages (through visitor publishing, PR, material marketing, and so on)

Below is an example of a content silo technique for “injury:”

Image from author, November 2022

5. Determine Supporting Topics

As part of your website material technique, you’ll then want to create other supporting content pieces. This need to be content that provides worth to your prospective clients.

FAQs, blog sites, and other service pages can support your main pages.

For example, if you are a DUI attorney, you may want to release a FAQ page that attends to the main concerns clients have about DUI law, or a post entitled “What to Do When You Get a DUI.”

There are a couple of tools you can utilize to research supporting subjects:

  • Semrush– Utilize this tool to identify untapped keywords, content topics, and more.
  • AlsoAsked — Determine other questions people have actually looked for pertinent to your main subject.
  • Answer the Public– Use this search listening tool to identify subjects and concerns associated with your practice location.

Below is an example of how the full material silo can come together for “Los Angeles Car Accident Lawyer:”

Image from author, November 2022 6. Construct An Editorial Calendar When you have all of your material concepts down on paper, it’s time to develop your

editorial calendar. This is essentially a plan of what material you need to develop when you wish to release it, and

what keywords you plan to target. This can be as easy as a Google Sheet or as elegant as a project management tool(like Monday.com or Asana). Here are a couple of ideas to get you began: Constantly focus on main pages. These must be the very first content pieces you develop on your

site. Develop or modify your primary pages and

  • monitor their efficiency. Usage Google Analytics and other SEO tools to keep your eye on how
  • your content is performing. Depending on budget and urgency, you might start with all primary pages, or go silo by silo. Determine which service pages are essential to you.
  • You can create all of your primary pages simultaneously, or develop the whole silo as you go. Keep a record of your target keywords. Even if you” optimize “for them doesn’t suggest your content will immediately rank for your target keywords.
  • In your editorial calendar, keep an eye on the keywords you wish to target– by page– so you have a record of your original SEO technique. What Makes A Winning Law Office Site Technique? The key to accomplishing seven figures with your law office website is content. Material allows you to target

your ideal clients, attract your preferred cases, engage your audience, and so far more. A well-thought-out content strategy will empower your website

to attain more for your business than any other marketing channel could! Above, I outline a couple of steps to developing this type of

winning method. But, accomplishing excellence takes some time. I suggest keeping your eye on the reward, keeping track of efficiency, and making updates as you go along. This will help you reach your wanted result. More resources: Included Image: PanuShot/Best SMM Panel