Does the IP address of your website’s server impact your rankings in search engine result? According to some sources around the web, your IP address is a ranking signal used by Google.
But does your IP address have the prospective to help or harm your rankings in search? Continue reading to learn whether IP addresses are a Google ranking factor.
The Claim: IP Address As A Ranking Aspect
Articles on the web from respectable marketing websites declare that Google has more than 200 “known” ranking elements.
These lists frequently include declarations about flagged IP addresses impacting rankings or higher-value links because they are from separate C-class IP addresses.
Screenshot from HubSpot.com, June 2022 Thankfully, these lists triggered many conversations with Google staff members about the credibility of IP addresses as ranking consider Google’s algorithm.
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The Proof Against IP Address As A Ranking Element
In 2010, Matt Cutts, previous head of Google’s webspam group, was asked if the ranking of a client’s website would be impacted by spammy sites on the exact same server.
“On the list of things that I fret about, that would not be near the top. So I understand, and Google comprehends that shared web hosting occurs. You can’t truly manage who else is on that IP address or class c subnet.”
Ultimately, Google chose if they did something about it on an IP address or Class C subnet, the spammers would simply relocate to another IP address. For that reason, it wouldn’t be the most efficient method to tackle the problem.
Cutts did keep in mind a specific exception, where an IP address had 26,000 spam sites and one non-spammy site that invited more analysis however restated that this was an extraordinary outlier.
In 2011, a tweet from Kaspar Szymanski, another previous member of Google’s webspam team, kept in mind that Google can do something about it when free hosts have been massively spammed.
In 2016, during a Google Webmaster Headquarters Hours, John Mueller, Browse Supporter at Google, was asked if having all of a group’s websites on the very same c block of IP addresses was an issue.
He responded to:
“No, that’s perfectly fine. So that’s not something where you synthetically require to purchase IP address blocks to simply shuffle things around.
And particularly if you are on a CDN, then maybe you’ll end up on an IP address block that’s utilized by other companies. Or if you’re on shared hosting, then these things take place. That’s not something you require to synthetically move.”
In March 2018, Mueller was asked if an IP change with a different geo-location would impact SEO. He responded:
“If you relocate to a server in a different area? Normally not. We get enough geotargeting information otherwise, e.g., from the TLD & geotargeting settings in Browse Console.”
A couple of months later on, Mueller replied to a tweet asking if Google still counted bad areas as a ranking signal and if a dedicated IP was needed.
“Shared IP addresses are fine for search! Great deals of hosting/ CDN environments utilize them.”
In October 2018, Mueller was asked if the IP address place mattered for a website’s rankings. His reaction was just, “Nope.”
A few tweets later, within the same Buy Twitter Verified thread, another user commented that IP addresses mattered concerning backlinks. Mueller again reacted with a basic “Nope.”
In June 2019, Mueller received a concern about Google Browse Console showing a site’s IP address rather of a domain. His response:
“Typically, getting your IP addresses indexed is a bad concept. IP addresses are typically temporary.”
He suggested that the user ensure the IP address reroutes to their domain.
A few months later, when asked if links from IP addresses were bad, Mueller tweeted:
“Links from IP addresses are definitely fine. The majority of the time, it means the server wasn’t established well (we canonicalized to the IP address rather than the hostname, easy to repair with redirects & rel=canonical), but that’s simply a technical information. It does not mean they’re bad.”
In early 2020, when inquired about getting links from different IP addresses, Mueller said that the bad part was the user was making the backlinks themselves– not the IP addresses.
Then, in June, Mueller was asked what takes place if a website on an IP address purchased links. Would there be an IP-level action taken?
“Shared hosting & CDNs on a single IP is truly typical. Having some bad sites on an IP does not make whatever on that IP bad.”
In September, throughout a discussion about bad areas affecting search rankings, Mueller stated:
“I’m not familiar with any ranking algorithm that would take IPs like that into account. Look at Blogger. There are fantastic sites that succeed (neglecting on-page restrictions, etc), and there are dreadful sites hosted there. It’s all the same facilities, the same IP addresses.”
In November, Gary Illyes, Chief of Sunshine and Joy at Google, shared an enjoyable fact.
“Fun truth: changing a site’s underlaying infrastructure like servers, IPs, you call it, can change how fast and often Googlebot crawls from stated website. That’s because it really finds that something altered, which prompts it to relearn how quick and frequently it can crawl.”
While it’s fascinating info, it seems to impact crawling and not ranking. Crawling is, of course, needed to rank, however crawling is not a ranking aspect.
In 2021, a Buy Twitter Verified user asked if IP canonicalization could favorably impact SEO. Meuller replied:
“Unless folks are connecting to your site’s IP address (which would be unexpected), this would not have any impact on SEO.”
Later on in December, when asked if an IP address instead of a hostname looks uncommon when Google evaluates a link’s quality, Meuller stated, “Ip addresses are fine. The web has tons of them.”
If you’re fretted about your IP address or hosting company, the agreement seems to be: Do not stress.
Get More Google Ranking Aspect Insights.
Our Decision: IP Address Is Not A Ranking Element Anymore
Perhaps in the past, Google explore IP-level actions versus spammy sites. But it should have found this ineffective due to the fact that we are not seeing any confirmation from Google representatives that IP addresses, shared hosting, and bad areas are a part of the algorithm.
Therefore, we can conclude for now that IP addresses are not a ranking factor.
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