In a world where PR and content marketing is vital to SEO, the sports market can produce some learnings for anyone in the digital marketing field.
Karina Barriga Albring of FIFA joins me on the SEJ Show to go over the world of sports development and sports marketing. She shares her journey from traditional journalism to PR and marketing.
Have a look at how sports can offer some important marketing insights and how marketing can gain from sports too.
We understand how passionate people are about a sport, whether football, soccer, or basketball. People often have an unreasonable attachment to this activity, myself included. We do not use our minds when we process a sport. The fan base is not something reasonable. So when you have such an attachment to something. The emotional connection is so strong that, obviously, brand names will want to be involved. Sports marketing is tagging along to the enormous love, accessory, and relationship we have for sports.— Karina Barriga Albring, 11:44
We’re going to start seeing brand names align with athletes whose message and online persona align with the worths that the brand name wants to spread out.— Karina Barriga Albring, 24:31
Brand names like to have ambassadors who are relatable and who are real people. So if you are a professional athlete who enjoys theater, go to the theater and get involved in regional community activities. Try to determine the other passions that you have. All of that helps you build your persona. Make people discover you more relatable and likable, which will translate into brand names wanting to work with you.— Karina Barriga Albring, 30:30
[00:00]– About Karina.
[03:40]– How dealing with other markets helped her in sports.
[06:57]– What PR is everything about.
[10:54]– What is Sports Marketing?
[16:12]– To what degree is certifying a part of Sports Marketing?
[19:14]– The significance of individual branding in Sports Marketing.
[27:26]– Opportunities for athletes to develop their brand.
[33:28]– Sports Marketing tips that can be used to marketing.
In the time that we’re living in, we’re no longer contending for an audience. We’re not just
competing with our direct rivals but for the attention of the audience. You’re completing for people’s times. So if you are trying to get among your fans’ attention, you are taking on the music they listen to. You’re likewise competing with Spotify therefore various things. These days that is something that we need to think of when we evaluate our techniques and our positioning. It’s not only about our direct rivals but about who our audience is offering their time and interest to.— Karina Barriga Albring, 48:29
In site development or SEO, it’s constantly great to examine what your main rival is doing and your smaller competitors. And it’s constantly excellent to have a “side task” to try out. However, obviously, you may be unable to do it on your company’s site. Still, the ability to have some side project and then turn it into a service case and then pitch the ability to do it on your business’s website may likewise be handy.— Loren Baker, 47:23
The top thing is comprehending the audience. Who are you trying to reach, and then recognize the best channels to reach that audience? With influencers and content creators online, when we consider PR, we do not only think about standard media. We think of anyone with a platform to make your message extensive.— Karina Barriga Albring, 8:27
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Get In Touch With Karina Viviana Barriga
Karina enjoys building lasting relationships with individuals, utilizing the game of football as her prime chance.
Her enthusiasm for sports and knowledge in journalism, public relations, and marketing help her establish professional athletes and companies side-by-side through vibrant service models.
With an MBA committed to Football Industries already under her belt integrated with bi/multicultural experience within the industry, Karina is ready to make substantial changes in this ballgame!
Get in touch with Karina on LinkedIn: https://www.linkedin.com/in/karina-barriga-albring!.?.!Follow her on Buy Twitter Verified: https://twitter.com/kbarrigaalbring Get In Touch With Loren Baker, Founder of Online Best SMM Panel: Follow him on Buy Twitter Verified: https://www.twitter.com/lorenbaker Get in touch with him
on LinkedIn: https://www.linkedin.com/in/lorenbaker