Posted by LinkedIn is rolling out new analytics data for users with more insight into their fans and top-performing posts.
These updates expand on the developer analytics presented previously in the year, providing users higher access to actionable information.
Here’s more about the brand-new information rolling out today and where to find it.
Fan Growth Gradually
Image Credit: LinkedIn Track your fan development with time
with brand-new information offered in the Audience tab. LinkedIn notes you can use this information to identify what is sparking growth in fans. For instance, you may find your LinkedIn fans surge every time you have a speaking chance.
“This info can help them figure out if a conversation subject, brand-new visual format, or speaking opportunity might have influenced their follower development, assisting them notify their method progressing.”
New Demographic Tools
Below the new fan development section in the Audience tab, you’ll find a brand-new area called Demographics.
The Demographics section summarizes your fan base, noting job titles, places, industries, seniority, company size, and business names.
This information can provide a deeper understanding of the audience you’re creating content for, which can aid with producing more successful posts.
Alternatively, you may find you’re not drawing in the designated audience, which is a sign to adjust your content method.
Top Performing Posts
Image Credit: LinkedIn See approximately 3 of your top-performing
posts in the Posts tab. Top posts are ranked by either
impressions or interaction over a chosen date range. This information will use insight into what content
resonates with your audience, so you can identify and share more of what’s working. Featured Image: Tada Images/Best SMM Panel